THE AI-POWERED ENTREPRENEUR

The workshop is designed for entrepreneurs, founders, and micro-business owners who confidently run their businesses but want to revisit their brand strategy, scale with confidence, or test a new business idea.

This is relevant if:

• The “Founder’s Trap” is real: you are absorbed in day-to-day delivery, leaving limited time for structured growth planning.
• Your strategy is “locked in your head”: you have a strong commercial instinct but want to create a framework that marketing and sales activity can follow consistently.
• You want to use AI more strategically: you already use tools such as ChatGPT or Claude but want to leverage its full capability to drive growth.
• Your competitor landscape is crowded: you want clearer visibility of market gaps and competitor positioning and are ready to base decisions on data analysis rather than assumptions.
• You want to explore AI agents: You are ready to explore AI agents but need clear guidance on how to build one that acts as a strategic growth partner and helps you achieve more in less time.• Budget constraints limit external agency usage.

The Result:

You will start leading your business with a growth system that provides clarity and direction long after the workshop ends.

Live online workshop led by Emma Shepherd, Founder of The AI Advantage Academy.

Timings: 9:00–15:00

The session is fully guided and interactive. The facilitator leads participants step by step through the process of building their strategic framework and AI agent, providing live demonstrations and real-time feedback to ensure full completion.

Two 15-minute breaks
One 30-minute lunch

Maximum 10 participants per cohort
Delivered monthly

Investment: £595 per founder

Most founders grow their business through instinct and experience, but sustainable growth requires structure. This workshop gives founders the framework to formalise a brand strategy, clarify a unique market position and build an AI-powered growth system that turns thinking into execution. It replaces fragmentation with structure and direction.

A Clear Brand Strategy and Commercial Direction

Build a structured brand strategy that defines your positioning, competitive edge and growth priorities. Traditionally, this level of strategic clarity required significant investment in agency fees and weeks of consultancy time. In one focused day, you formalise it yourself and gain clear direction for your business.

A Tailored AI Agent

Build an AI agent trained on your DNA that can create strategy, marketing, sales, innovation and more. It becomes a permanent strategic growth asset that works alongside you.

 Immediate Business Value

This workshop pays for itself. Your new AI agent starts producing outcomes the moment it's deployed.

Repeatable Framework

Learn a replicable method to build AI agents across departments—from HR and operations to customer service and beyond.

Part 1: Codify Business Intelligence

In the first session, participants use AI’s analytical power to extract, challenge and formalise the founder's strategic intuition. This process codifies your business DNA into a structured "Knowledge Base" for training your agent.

Once business intelligence is codified, you will build a custom AI agent trained on your proprietary data.

The result is an immediate impact across business functions, including, but not limited to the creation of bespoke:

• Brand Strategy – understand your vision, mission and core values
• Growth Strategy – Generate plans aligned to your goals and budget
• Marketing Strategy – Map audiences, messages, and channels.
• Sales Support – Script outreach, structure discovery, and analyse objections.
• Content Engine – Draft, repurpose, and ideate content in seconds.
• Innovation – Expert ideation partner for product development

Phase 2: Build the AI Strategic Agent

Once business intelligence is codified, build a custom AI agent trained to understand your business and industry. The AI agent operates as a 24/7 business partner that helps you access specialist skillsets and accelerate output.

This agent functions as a 24/7 strategic partner to:

• Bridge the Capability Gap: Access high-level skillsets, including sales and marketing strategy, business analysis and professional copywriting, that may sit outside your immediate expertise.
• Enhance Operational Momentum: Achieve significantly higher output in less time by using AI to develop growth plans that normally take weeks, allowing you to keep overheads low while accelerating growth.
• Create a Clear Roadmap: Generate a 12-month growth strategy with defined goals and action plans that fit your actual budget.
• Create Commercially Sound Multi-Channel Strategies: Build commercially aligned strategies for growth, including sales, marketing and customer service
• Write On-brand Content Consistently: Develop a distinct brand voice and train AI to generate high-quality content for multiple channels.
• Provide a Sounding Board: Use the system to pressure-test your ideas and creative plans against your business data before you commit time or money.
• Drive Innovation: Model new business ideas and test how they might perform in the market without risk.

The instructor will use ChatGPT Plus to access CustomGPTs, and it is recommended that you purchase a subscription for this workshop. However, the frameworks developed in this workshop can be applied across other AI tools, including: 

• ChatGPT - Custom GPT
• Claude - Projects
• Gemini - Gems
• Copilot - Co-Pilot Studio

Participants learn structured methods that remain relevant as tools evolve.