Master GEO and SEO with AI

CPD Accredited Course

No prior GEO or SEO knowledge required.

CPD-Accredited Training | No coding or prior SEO experience required

 Generative AI is making it possible for any business to take control of their Generative Engine Optimisation (GEO) and Search Engine Optimisation (SEO) — helping to save money, attract more customers, and build agile processes that keep pace with Google’s changes. This course shows you exactly how to do it, step by step.

With AI Overviews now dominating Google search, there has never been a better time to master the new SEO and GEO rulebook. In just 2 hours, you’ll discover how to get your business surfaced in AI-driven results, create optimised content in seconds and put GEO and SEO to work to attract more customers.

What You’ll Learn

Master the new rules of visibility – Understand how AI is reshaping Google search and why your website must now meet the needs of both GEO and SEO to stay competitive.

Get surfaced in AI Overviews – Learn how to structure content that satisfies search engines and generative engines at the same time, including layout, metadata, and snippets that align with your customers' search intent.

Understand your customers' search - Discover a framework for identifying the right keywords and search intent so your content appears in both traditional rankings (SEO) and AI-generated answers (GEO).

Create on-brand, optimised content in seconds – Learn prompting techniques to generate high-quality, GEO- and SEO-ready content and scale your meta data with ease.

Future-proof your strategy – Build an agile optimisation process that can be applied as your company grows, ensuring your business stays visible in both GEO and SEO results.

Outcome: You’ll finish this course with the ability to train AI on your brand, generate GEO- and SEO-optimised content in seconds, and build a resilient visibility strategy that drives growth.