Build Your Brand, Strategy and Competitive Edge with AI

The workshop is designed for entrepreneurs, founders and micro-business owners who confidently run their business but want to revisit their brand strategy, scale with confidence or test a new business

This is relevant if:

• The “Founder’s Trap” is real: you are absorbed in day-to-day delivery, leaving limited time for structured growth planning.
• Your strategy is “locked in your head”: you have a strong commercial instinct but want to create a framework that marketing and sales activity can follow consistently.
• You want to use AI more strategically: you already use tools such as ChatGPT or Claude but want to leverage its full capability to drive growth.
• Your competitor landscape is crowded: you want clearer visibility of market gaps and competitor positioning and are ready to base decisions on data analysis rather than assumptions.
• You want to explore AI agents: you are ready to explore AI agents, but need guidance and want to understand how to create one that can act as a strategic growth partner so you can do more in less time
• Budget constraints limit external agency usage: you’re ready to start building permanent internal capability rather than relying on costly external consultants for direction.

The Result:

You will start leading your business with a growth system that provides clarity and direction long after the workshop ends.

WHY SHOULD I ATTEND?

Most founders grow their business through instinct and experience, but sustainable growth requires structure. This workshop gives founders the framework to formalise a brand strategy, clarify a unique market position and build an AI-powered growth system that turns thinking into execution. It replaces fragmentation with structure and direction.

A Clear Brand Strategy and Commercial Direction

Build a structured brand strategy that defines your positioning, competitive edge and growth priorities. Traditionally, this level of strategic clarity required significant investment in agency fees and weeks of consultancy time. In one focused day, you formalise it yourself and gain clear direction for your business.

A Tailored AI Agent

Build an AI agent trained on your DNA that can create strategy, marketing, sales, innovation and more. It becomes a permanent strategic growth asset that works alongside you.

 Immediate Business Value

This workshop pays for itself. Your new AI agent starts producing outcomes the moment it's deployed.

Repeatable Framework

Learn a replicable method to build AI agents across departments—from HR and operations to customer service and beyond.

PROGRAMME OUTCOMES

Unlocking Core Business Intelligence

In the first session, participants use AI’s analytical power to extract, challenge and formalise the founder's strategic intuition. This process codifies your business DNA into a structured "Knowledge Base" for training your agent. This includes:

• Brand Identity: A clearly defined brand position, proposition and core values that establish your market standing.
• Target Audience and Key Messaging: Detailed market segmentation and strategic message pillars required to engage them.
• Competitor Analysis and USPs: A structured evaluation of market gaps to define a clear, defensible competitive edge.
• Customer Pain-Point Mapping: An understanding of your customers’ pain points to inform lead generation and sales activity.

 Phase 2: The AI Agent

Once business intelligence is codified, you will build a custom AI agent trained on your proprietary data.

This agent functions as a 24/7 strategic partner to:

• Bridge the Capability Gap: Access high-level skillsets, including sales and marketing strategy, business analysis and professional copywriting, that may sit outside your immediate expertise.
• Enhance Operational Momentum: Achieve significantly higher output in less time by using AI to handle tasks that would normally take weeks, allowing you to keep overheads low while accelerating growth.

The result is an immediate impact across business functions, including, but not limited to:

• Brand Strategy – understand your vision, mission and core values
• Growth Strategy – Generate plans aligned to your goals and budget
• Marketing Strategy – Map audiences, messages, and channels.
• Sales Support – Script outreach, structure discovery, and analyse objections.
• Content Engine – Draft, repurpose, and ideate content in seconds.
• Innovation – Expert ideation partner for product development

The Commercial Impact:

Accelerate Innovation, productivity and revenue

• Work Smarter, Not Longer – Automate thinking and execution in minutes, not days.
• Access Expertise with Confidence – No need for expensive consultants or agencies
• Build Commercial Resilience – Equip yourself to lead in an AI-first economy.

The instructor will use ChatGPT Plus to access CustomGPTs, and it is recommended that participants purchase a subscription for this workshop. However, the frameworks developed in this workshop can be applied across other AI tools, including: 

• ChatGPT - Custom GPT
• Claude - Projects
• Gemini - Gems
• Copilot - Co-Pilot Studio

Participants learn structured methods that remain relevant as tools evolve.

No.

The workshop explains the full  process step by step. 

You do not need prior branding knowledge. The process is designed to formalise what you already know about your business and strengthen it with structured analysis.

Traditionally, founders would hire specialist brand consultants to extract and formalise this thinking at significant cost. In this workshop, you build that clarity yourself in one day and retain full ownership of the strategy.

Live online workshop led by Emma Shepherd, Founder of The AI Advantage Academy.

Timings: 9:00–17:00

Workshops are held monthly, so check out The AI Advantage Academy Company Page to see next dates. It can be found here.

The session is fully guided and interactive. The facilitator leads participants step by step through the process of building their strategic framework and AI agent, providing live demonstrations and real-time feedback to ensure full completion.

Two 15-minute breaks
One 30-minute lunch

Maximum 15 participants per cohort
Delivered monthly

Investment: £595 per founder